Top 5 Music and Audio Apps in New Zealand: Q1 2023 Performance

In Q1 2023, the top 5 music and audio apps in New Zealand exhibited diverse trends in weekly downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides a detailed look at the performance of these apps.

Spotify: Music and Podcasts saw a significant increase in weekly revenue, peaking at around $7.2K in the week of March 20. Weekly downloads experienced a slight decline from early January, averaging around 7.2K by the end of March. Meanwhile, weekly active users fluctuated slightly but hovered around the 1.3M mark throughout the quarter.

Ultimate Guitar: Chords & Tabs experienced a steady decline in weekly revenue, starting from $4.8K in early January to approximately $3.1K by the end of March. Weekly downloads remained relatively stable, averaging about 700 downloads per week. Active users also showed little fluctuation, maintaining around 4.3K users weekly.

SoundCloud: Play Music & Songs had a strong revenue performance, peaking at $7.1K in the week of February 27. Weekly downloads were consistent, with a slight increase towards the end of March, reaching about 2.1K. Active users remained steady, averaging around 118K throughout the quarter.

Apple Music showed a gradual increase in weekly revenue, culminating at $1.1K in the last week of March. Downloads remained relatively stable, averaging around 450 per week. Active users also showed consistency, averaging around 5.6K users weekly.

Pocket FM: Audio Series exhibited notable growth in revenue, peaking at $1.7K in the week of February 27. Downloads fluctuated, with a significant drop in mid-March, but picked up slightly towards the end of the month. Active users showed a similar trend, peaking at 1.7K in late February before declining to around 865 by the end of March.

For more detailed insights and data, visit Sensor Tower.